Meet the Collective
Bijou Collective is a heart-space endeavor led by Safa Bee and Amy Watkins. Our intention is to create a container of service and growth that is both progressive as well as grounded in the wisdom of our ancestors, with the goal of supporting all who contribute to the collective evolution of humanity.
Both Safa and Amy have walked their way through the traditional marketing, entertainment and business worlds, only to find that the mainstream practices of these industries are deeply misaligned with the values we hold dear and true.
Bijou Collective is our answer to these experiences: both through our careful selectivity in the clients, projects and community offerings we choose to support, as well as through our own thoughtfully crafted business structure and policies, we are promoting the values we wish to see taking root in the world.
We are raising up leaders who are
globally minded and locally rooted.
Backed by a (com)passionate team of professionals, we provide masterminds, wisdom circles, mentorships, comprehensive strategy development and project execution for changemakers.
We help our private clients tell their stories through guided mythologizing, heart-based branding, intuitive systems design, conversational marketing, online business management and daily operational support.
All Bijou Collective's programs and services are designed to ignite your inherent creative spark, restore your sacred healing connection to the earth's rhythms and elements, and encourage you to rise up inspired, nourished, and ready to step into your role as a global leader.
Safa Bee Wesley
Founder & Executive Director
Safa Bee draws on nearly two decades of professional experience in operational planning, financial analysis and digital marketing, and merges them with the insights she's gained as a traveler through both the tangible realms of earth and the intangible spiritual path she's walked as a Sufi since the early 2000s. The breadth and depth of her experience combined with her grounded wisdom and radical compassion enable her to serve as a strategic visionary for her clients, leading group programs as well as providing individual coaching, consulting and operational support to a select group of changemakers. Click here to learn more about Safa Bee
An intrepid traveler and visioneer, Amy keeps one foot in the world of mythology and the other foot in the world of cutting edge technology. Amy stepped into a leadership role in Bijou Collective in early 2020 with the goal of bridging this gap for emerging leaders: helping them to identify their personal mythology and Hero's Journey, then mapping that vision to the most efficient technological, creative and organizational structures needed to support the achievement of their personal vision and global mission. Amy provides directional leadership to Bijou, as well as containment for several of Bijou's group programs and women's circles, and 1:1 operational consulting to a select set of individual clients.
Operations & Implementation Coaching
Megan is the woman who straightens us all out and keeps the trains running on time. We couldn't get Bijou off the ground without her, and when our clients need someone to provide a deeply grounding presence, a clever and insightful mind, and a back pocket filled with organizational skills, Megan is just the professional to help our clients launch their next-level ambitions, too. The consummate digital nomad, Megan spends her summers hiking through the mountains of Colorado and her winters on Mexico's Pacific shores. Don't be jealous, just be eager to work with Megan, because once she's in your corner she'll be applying her passion and expertise to the task of making sure you'll be living your own version of 'the dream' soon!
Content Planning & Copywriting
Claire has provided heartfelt & intuitive copywriting for Bijou since 2016. Sorbonne educated, professional stripes earned at Barefaced, Blondie, and French ELLE, Claire's keyboard is our team's secret weapon – helping our clients find their voice and craft wildly creative and personally meaningful content. Side note: Claire loves baking, reading, drinking tea and brainstorming ways to make the world a better place.
Emilie draws on her dual-tracked education as a BFA in graphic design and an MFA in studio arts to provide a tangible creativity to her digital creations. Emilie's first love is typography and language, working in multimedia format to create an intentionally puzzling interaction between semiotics, semantics and sound. When working with Bijou, Emilie's finely tuned attention to purpose and meaning allows her to quickly gauge the emotion beneath the surface of our clients' brand stories, allowing Emilie to convey their mythological essence in a pitch perfect visual language.
Audio & Visual Technician
Pauline got her start in media working 'in studio' for television and radio stations in Moscow, but soon took an interest in working directly with heart-based entrepreneurs to help them tell their stories and reach audiences online. Pauline applies her prodigious tech skills to transforming our clients' audio and visual content into podcasts, sales videos, multimedia-rich blog posts and social media content.
Storytelling & Social Media
With her background in journalism and communications, using language and multimedia to tell stories is where Marta feels most at home. She provides the final step in transforming our content creation strategies into published work, overseeing a rich calendar of blog posts, social media and audience interactions. At Bijou, we all rely on Marta's keen editorial eye – not to mention her calming, sunny disposition!