Safa Bee

Pssssst...

I'm going to let you in on a little secret...

The people with the best jobs in the world didn't 'get' them,
they made them.

It took me a long time to 'clue in' to that little secret, because I was always a girl who played by the rules –

That girl taking AP courses and pulling straight A's in high school...

That girl who made the Dean's List at her 'Baby Ivy' liberal arts college...

That girl who landed a corporate job, and worked her tail feathers off to 'climb the ladder' and prove herself.

Something tells me you're nodding your head 'YES' right now, not because you *know* that girl, but because you ARE that girl...

Safa Bee Istanbul

So it probably won't surprise you...

When I tell you that in spite of checking all the right boxes, something about my life felt very wrong.

Several somethings, to tell you the truth.

Was it the 60-80 hour work weeks, grinding down my health and killing off my social life, all for... what? A paltry bonus and a chance at one extra week of vacation per year? Pfft, please.

Maybe it was the sheer exhaustion of trying to make my voice heard in a conference room – watching Brad repeat my ideas verbatim and take all the praise without so much as a hat tip.

And let's not forget the fact that I was pouring my talent into digital marketing strategies for Fortune 500 brands I didn't believe in, and would never choose to spend my own money on.

Yes, several somethings were very, very wrong.

Safa Bee Sunflowers

This wasn't the end of the road...

But things had to get a little crazier before they got better.

Even though I was starting to see the writing on the wall, I was still too unsure about leaving the safety of a well-worn path to strike out on my own.

And so, of course, the Universe turned up the volume until I was willing to listen.

The breaking point came for me when a certain petroleum giant had a catastrophic oil spill in the Gulf of Mexico, and I was assigned to be the account manager for their digital PR efforts.

After three days of looking at pictures of oiled birds by day, and crying my eyes out by night, I resigned from my job with very little notice and zero exit strategy in place.

Safa Bee Encinitas

Wait... Did you just say 'no strategy' ?!

I sure did, and believe me, that is SO unlike me.

I'm not gonna lie: things would have gone a LOT more smoothly if I had been willing to listen to that voice inside me saying, "this just isn't right"... If I made a plan before taking the leap.

But all's well that ends well, right? Since bailing on corporate America, I've done some pretty rad things –

Big things, like drawing a line in the sand and deciding I only want to work with conscious companies and organizations committed to making a positive impact.

And smaller, quieter shifts, like discovering I can build a work schedule that leaves me time for Pilates classes, bellydance lessons, home-cooked meals and midweek trips to the beach...

Experiences otherwise known as 'having a life'.

Safa Bee Barcelona Cape Town

My sunglasses have gotten a workout!

From Barcelona to Cape Town, New York to Istanbul, I've been blessed to spend several years living the 'digital nomad' lifestyle.

There were plenty of times during my years in the 'corporate grind' when I was jumping on airplanes right and left.

At first, traveling for business felt a bit glamorous, but it didn't take long for the novelty to wear off – probably right around the time the blisters under my business heels started to scream.

It's nothing like traveling WHERE you want, WHEN you want.

But let's not forget about the quieter joys of NOT going somewhere – the joys of working at home in your messy bun, of investing 100% of your brainpower into delivering awesome work for your clients without having to pour one drop of energy into 'looking the part'. Damn that feels good.

Safa Bee Life Lessons

It hasn't all been a path of roses.

There's no amount of 'savvy strategy' or 'joie de vivre' that can shield you from the challenges of real life.

In early 2017, I had an unexpected accident that turned my life upside down. All my plans flew right out the window the day I woke up in a hospital bed to discover the terrible news.

It took over a year, and plenty of moxie, to get my life back.

I've gone from 'barely able to walk 20 steps down the hospital hallway' to going out for runs several times a week.

My recovery was a hard-fought battle that taught me a lesson just as applicable to business as it is to my personal life:

With consistent effort, you can achieve incredible things!

Safa Bee San Diego

Although I'm a Bay Area girl...

I'm currently making my home in sunny San Diego, with my toes happily planted in the sand.

I still provide consulting for top-flight impact brands, but I'm expanding my focus to include mentoring for emerging feminine business leaders.

I found the courage to step out and build a six-figure business not just once, but twice – so I know you can do it, too!

Are you ready to build – or uplevel – your passion-fueled impact brand, and experience greater joy and freedom in your life?

Let's Get Started