Email Newsletter Engagement Boost
The number of contacts you have on your mailing list is impressive, but your open rate? Not so much.
This is a huge problem for several reasons:
–Your email deliverability is harmed every time you send out a newsletter with virtually no engagement
–Most CRMs charge by list size, so you're probably paying for a higher tier of service with no financial return
–Financial projections are harder when you have no idea who is going to open your email or care about your offers
Working together, we're going to take several proven steps to increase your email deliverability and newsletter engagement.
How this works:
We will start with the tech side of the cleanup process – first by sending your email through a deliverability testing tool, and then by making necessary updates to your DKIM signature, DMARC records, SPF validity, and any other tech shortfalls.
The next step will be making recommendations to change the design of your email in order to avoid email clients sending your newsletters into spam or promotions folders.
For the third step, we will audit your existing tagging and list segmentation system, and we will provide recommendations to streamline your process and establish newsletter management best practices.
We will provide you with recommendations on how to delete inactive list subscribers – if our suggestions are accepted, we will export a copy of your old list, then delete inactive subscribers, essentially cutting out the dead weight that is harming your business more than it is helping you.
Lastly, we will provide templates you can use for a series of engagement boosting emails to 'warm up' the contacts you keep, and to nurture and reward your community. With the tech pieces tuned up and the remaining subscribers more likely to be interested in your content, your overall deliverability statistics will improve.
This is a good fit for:
–People who have a mailing list with dismal deliverability and click-through rates (size doesn't matter)
–People who regularly communicate with their list, and intend to continue doing so
–People who want to maximize conversions from email marketing messages
This is NOT a good fit for you if:
–You are just starting to build your mailing list
–You do not consistently send emails to your community
–You do not consistently 'provide value' without asking for a sale
Platforms we will provide this service for:
–MailerLite, ActiveCampaign, Aweber, Constant Constact
Platforms we will NOT provide this service for:
–Keap, Ontraport, Klaviyo, MailChimp, Flodesk, Beehiiv